Today, more than ever, people are visual beings. Images are processed faster than text and are a universal language understood by all. As a result, images and videos have become key components for most social media networks. Instagram is no exception to this rule. In fact, its photo-centric nature makes it an ideal platform for brands looking to build their visibility through visual content. Whether you’re launching a new business or growing your personal brand, it’s important that you understand the potential of Instagram as an outlet for your visual content. In this article, we cover everything you need to know about using Instagram as a marketing tool for your business and personal brand.

Why is Instagram so Important?

Instagram has become one of the most popular social media platforms in the world, with over 700 million monthly active users globally. Furthermore, it has become one of the most important social media channels for brands looking to increase visibility. Unlike other social networks, Instagram is highly visual. This means that the platform is very image-focused, which makes it the perfect place for brands to build their visibility through visual content. 

Visual content has become key to most social media marketing strategies because people process images faster than text. Most social media networks understand this fact and thus have created image-focused features. Instagram is no exception. In fact, its photo-centric nature makes it an ideal platform for brands looking to build their visibility through visual content.

Instagram is the perfect place for brands to interact with their customers, create a sense of community, and even sell products through visually appealing images. Because they serve as gauges of how popular your account is on social media, these are frequently referred to as “social media metrics.” This is what individuals buy when they buy Instagram followers. It’s critical to keep in mind that simply because people notice that you have many likes and followers,

Types of Instagram Marketing

Instagram is a social network that allows brands to create and manage an account, where they can share visually appealing images and videos with their audience. When it comes to marketing your brand on Instagram, there are a few different things you can do to increase visibility and generate leads. You can choose from a variety of different strategies, depending on your goals, target audience, and budget. Here are some of the most popular ways to use Instagram for your business. 

Brand Account: A brand account is an account created by a company or business to share their visual content with a targeted audience. These accounts are often managed by the marketing team, but celebrities, influencers, and other key figures may also create brand accounts.

Sponsored Content: Sponsored content is an ad that is paid for by a third party. These ads can be found throughout the platform, but they are most commonly found in the explore feed. 

Influencer Marketing: Influencer marketing is a strategy where you partner with an influencer to promote your brand, product, or service to their audience. In exchange, the influencer receives compensation, which can be in the form of cash, products, or a combination of both.

 Visual SEO: Visual SEO is the practice of optimizing your images to help them rank higher in Google search results. This helps your images show up higher in Google Images search results, which is great for increasing brand visibility.

Build Visibility with Brand Accounts

Brand accounts are standard Instagram accounts created by brands to share their visual content with their audience. These accounts allow you to create posts using your desired branding. There are a few different types of brand accounts you can create, depending on your needs. A business account is the most common type of brand account. These accounts are created and managed by companies, brands, and businesses, and their content is focused on marketing their products and services. A personal account is an account created by an individual and designed to share their own visual content with their audience. 

These accounts are often used by celebrities, artists, and other public figures. A lifestyle account is an account created by a company or brand that shares content relating to lifestyle topics, such as travel, sports, or food. This is a great type of account if you want to diversify your content.

Grow Audience with Influencer Marketing

Influencer marketing is an advertising technique that partners brands with social media “influencers” to promote their products and services to their audiences. This is a win-win situation for both parties involved. Influencers benefit from the partnership by receiving payment for promoting the brand to their followers. While the brands receive increased visibility from the partnership. 

There are two types of influencer marketing campaigns you can pursue with Instagram: branded and unbranded. Branded campaigns work by partnering with an influencer whose audience is relevant to your brand. During the campaign, you request that the influencer post about your product or service to their followers.

Use Video Ads to Increase Brand Awareness

If you want to increase brand awareness using Instagram, consider using video ads. These ads are created using the same branding that appears in your other visual content. Video ads allow you to create a short video that quickly explains your product or service.

Video ads are great because they allow you to tell a story in a short amount of time. This is particularly important on Instagram where your posts are limited to just a few seconds.

Conclusion

Now that you know why Instagram is so important, and what types of Instagram marketing campaigns you can use. It’s time to put your knowledge into action. The best way to succeed using Instagram as a marketing tool is to create a plan before you begin posting. 

This means deciding who your target audience is, and how you can best reach them using Instagram. Once you have a plan of action in place, you can begin creating and posting content on Instagram. Be sure to regularly engage with your audience and respond to comments, and you’ll soon see your brand gain more visibility and grow on Instagram.