With the recognition of the viral video app skyrocketing, now’s the time to get more followers on TikTok!
From leveling up your posting agenda to taking component in challenges, and optimizing your hashtags,
the innovative methods to benefit followers and build a TikTok network are endless.
We’re sharing 12 top strategies to get extra fans on TikTok — without any shady processes!
How to Get More Followers on TikTok:
There are over 800 million month-to-month energetic TikTok customers worldwide — so it’s safe to
mention there are enough people obtainable to grow your following on the platform.
- But getting greater followers on TikTok isn’t only a case of setting up a profile.
- TikTok is targeted around the For You web page — TikTok’s equal of the Explore Page on Instagram.
- Instead of customers scrolling through a information feed, TikTok curates a For You page — an countless
move of customized content for each user.
The For You web page is packed with hints based totally on how users interact with different videos on
Think of the For You web page as a combination of already viral content material and what TikTok thinks
you’ll like primarily based to your preceding app activity. So without a For You pages the identical,
there’s the possibility for every logo to get in front of the right target audience.
That approach that TikTok has a fairly degree playing discipline when it comes to reaching viral repute on
the app. Unlike Instagram or YouTube, even debts with zero followers can get tens of millions of
perspectives on a new video. Content genuinely is king on TikTok.
For example, Later’s Head of Content Marketing Taylor Loren has over 3M views on her TikTok candle
educational video. At the time of posting, she had much less than 50 followers on the app, and has
considering that grown to 20K fans in only four months.
With this in thoughts, you really want to commit to a TikTok strategy and be courageous sufficient to
experiment with this new shape of video to obtain the rewards.
Before we get to processes, there are some matters brands and companies need to recognize about
TikTok to assist define the high-quality approach for growing your TikTok network.
#1: TikTok Has Majority Gen Z Users (But That’s Changing!)
For many, the primary element that comes to thoughts when we are saying “TikTok” is lip-syncing teens
and dance demanding situations. But don’t be fooled!
Brands like The Washington Post, Aerie, and Gucci have all joined the ranks of TikTok and have gained
thousands and thousands of fans — and now not from most effective lip-syncing and dancing!
While much in their target audience will be Gen Zers (with forty one% of TikTok customers being sixteen-
24), that’s no longer to say their target market isn’t unswerving.
As of subsequent year, seventy four million human beings in the U.S. Will classed as Gen Z, so
constructing logo awareness and affinity wherein they may be maximum energetic is vital, especially
given that they are the following technology of purchasers and advocates.
Think of it as putting in the basis early — if you could resonate with more youthful demographics now on
a platform that they enjoy the usage of, you could look ahead to them being unswerving fans for years to
But, the TikTok target audience is changing and is persevering with to develop in recognition. So even if
your target market isn’t beneath the age of 24, it’s well worth maintaining in thoughts that TikTok is
displaying no signal of slowing down.
So now’s the time to build up your profile so that you’re ready for while everyone (and we mean all
people!) is on TikTok!
#2: More Followers Doesn’t Equal More Sales
For brands on social media, developing your following normally comes with the promise of better sales
possibilities or clicks via on your website.
But on TikTok, your aim (for now) need to be to have a splendid brand affinity and to provide a space in
which your fans revel in attractive with your content material.
At the moment, possibilities to power traffic for your website is limited on TikTok — there aren’t any
clickable links in video captions.
Similarly, most effective select users can presently upload a hyperlink to their TikTok bio, but chances are
this could be rolled out greater broadly inside the coming months.
So growing your TikTok following isn’t a quick track manner to make extra sales. But it’s miles a way to
build up a network that loves and supports your brand.
Take Fenty Beauty as an instance, Fenty become one of the first manufacturers on the app to create
their personal “Creator House”: The Fenty Beauty House.
Here, influencers and content material creators got here collectively to percentage TikTok movies about
their lifestyles within the house, their splendor hacks, and of route, show off the Fenty beauty line.
So instead of the usage of TikTok to make income, Fenty founder Rihanna used it to help the creators
who were already loyal lovers of the brand and constructed a TikTok community around them.
Whether you’re just starting out in the world of TikTok otherwise you’re seeking to fire-up your TikTok
recreation and build a brand new strategy, we have you covered with our 12 pinnacle pointers to develop
Ready to take your TikTok approach up a notch? Watch our free 30-minute video on the way to use
TikTok to grow your emblem!